Expat Digital Marketing
If expats were a country, that country would be one of the most wealthy and mobile in the world.
Marketing to expats in Asia has always been a challenge – they are hard to reach through traditional advertising channels. You don’t know them, or when they are coming and they don’t know you or the local market. – you are invisible to them and so are your competitors, and thats your opportunity.
Expats regularly search online for information and service providers that can assist them with their life in their new country of living. This is the perfect time to get your company known, identify the client, connect with and get your message across.
They are a niche demographic located all over the world and regularly on the move.
Due to the increase of international migration, the expatriate market segment has become an important target for many companies across different sectors, and there are more and more companies running specialized expat marketing campaigns.
Why target expats in Asia?
They have the same needs as normal consumers and a good proportion are high-net-worth and are less price sensitive than the local population.